2nd Management and Accounting International Conference - Hamburg, Germany
 

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Welcome Message
Welcome to The 2nd Management and Accounting International Conference and sharpen your tools to stay at the forefront of your industry. We will address ourselves to the evolving role transitioning from a bean counter, a corporate cop and a financial historian to strategic business partner. The conference will delve into topics such as strategic cost management, the what and how of management reporting, business intelligence and shifting finance from managing cash to long-term value creation.

Call For Paper

Digital transformation is becoming a hot topic for companies across the globe. Industries are using digital advances such as analytics, mobility, social media and smart embedded devices. Executives are trying to improve their use of traditional technologies to change customer relationships, internal processes, and value propositions. Many companies get started on the digital transformation journey, but few tell how to do it. What is the performance measurement, best practices, tools for digital transformation in a volatile environment? What should be the road map and framework? Even though some of the companies are gaining some value from transforming parts of their businesses, but it is only a small part of the way toward achieving the potential of digital transformation. And still others have not yet begun their digital transformation because of the lack of know-how. Besides, most of the executives have common pressures to begin digital transformation, at least moderate pressure to change. Digital transformation affects both individual businesses and whole segments of the society, such as government, mass communications, art, medicine or science, etc. Therefore, " Digital Transformation of Societies in a Volatile environment" is proposed as the theme of this conference. Theoretical and empirical papers are also invited for submission to seven major areas. Within each groups, several topics of interest include, but are not limited to:

Organizational Behavior, Leadership and Human Resources Management

Organizational Development, Knowledge Management, Best Practices to Manage Human Capital, Future Directions for HRM Research, Global Human Resource Management, Human Resource Planning, Technology in Human Resource Management, Training and Development, Competency Mapping, Employer Branding, Organization Theory, etc.

Innovation, Operations and Supply Chain Management

Technology Management, Advanced Manufacturing Technology, Product and Process Innovation, Quality Management, Operation Management, Project Management, New Product Development, New Service Development, Inventory Management, Service Operations Management, Global Operation Management, Distribution Management, Planning Management etc.

Marketing Management

Advertising Management, Fundamentals of Marketing, Assessing Marketing Performance, International Marketing, Marketing Research, Marketing Strategy, Service Marketing, Integrated Marketing Communications, Marketing Innovation and Planning, E-Marketing, Relationship Marketing, Sales Strategies, Marketing Data Analysis, Marketing and International Consumers, Marketing Theory and Application, , Customer Relationship Management, etc.

Financial Management and Accounting

Corporate Finance and Governance, Cost Management, Finance & Investment, Financial Markets and Institution, Capital Budgeting, Capital Market, Credit Risk Modelling and Management, Financial Engineering, Foreign Exchange Markets, Law and Finance, Mergers and Acquisitions, Digital Payment, Digital Bank, Regulations of Financial Markets, Venture Capital, Accounting and Finance, Behavioral Accounting and Finance, Electronic Banking, Electronic Finance, Financial Markets and Derivatives, Financial Services Management, etc.

Strategic Management, Entrepreneurship and Contemporary Issues

Models of Strategic Management, Digital Business Transformation, Challenges to Strategic Management, Corporate Strategy Formulation Approaches, Business Competitive Strategy,Situational Analysis for Strategic Planning, Global Strategy, , Strategic Issues, International Strategic Performance Measurement, Strategic Issues in Managing Technology and Innovation, Operations and Supply Chain Strategy.

Future Business Module

Transforming Business Models, Omni-Channel Business, Digital Device, Transformation from Physical to Digital, Supply Chain Risk, Operation Management, Technology Management, Organizational Development, New Service Development, Data Analytics, Strategy Transformation , Digital Maturity Research , Operation Management , Business Integration and Innovation, Digital Capabilities, Customer Experience, etc.

Government Agencies and Non-profit Organizations

Digital Maturity, Citizen Service Models, Transformation Process, Technology Management, Digital Cultural, Initiation challenges of Organization, Risk Tolerance, Organizational agility, Digital Trends and Emerging Technologies, Leadership and Workforce Skill, Innovation and Collaboration, Security Management, etc.

Presentation and Recommendation

All the accepted papers will be published by "Open Journal of Social Sciences" (ISSN:2327-5952), a peer-reviewed open access journal that can ensure the widest dissemination of your published work.
You're welcome to submit abstracts for presentation. The abstracts are only used for an oral presentation and will not be published in the conference journal.

Important Dates

Conference: November 28-30, 2016
Paper or Abstract Submission Due: August 30, 2016 >> September 28, 2016

Contact Us

Email: chief@imaconference.eu
Tel: +49 40 428 75-8601

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